It is not enough now to just to have a web page.
The problem with many web designers is that they think that they
design just like they are designing a brochure. Web sites should
be designed with search engines and end customers in mind. There
is no point having the prettiest web site on the internet if
nobody can find you. Bruce Gow has a number of
Search Engine
Optimization tips that will help any web site increase it's
web traffic.
Google Ranking Factors
In my opinion, these are Google's most important ranking
factors. Some of these may or may not be actual ranking factors
and some may not be significant. If you want to know more about
Internet Marketing,
call me from Search Engine Guy on 0417 251 911 or send an email
to
bruce@searchengine-guy.com.au
1) Content
a- Keyword in Title Tag
b- Keyword in regular text
c- Keyword toward top section of the page
d- Keyword in Heading Tags H1, H2, H3
e- Keyword in links
f- Keyword in image file names
g- Keyword in Meta Tags
h- Keyword in Alt Tags
i- Keyword in comments
2) Links
a- Total number of incoming links
b- Links from high PR sites or authoritative sites
c- On-topic Links
d- Having Keywords in the anchor text of incoming links
f- Having keywords in internal links within the site and menus
g- Age of the incoming links (Currently links less than 3-6
months old, may not even get counted)
h- One-way links may get more credit than 2-way or reciprocal
Links
i - Links coming from pages with less outgoing links are better.
Links coming from pages with over 100 links are no good.
3) Factors that may count against you
a- Too much keyword repetition
b- Hidden content via text same colour as background or CSS or
other such methods
c- Javascript Redirects or certain other redirects
d- Cross linking bunch of sites to each other in the same
network
e- Doorway pages. Pages that are specifically written for search
engines and cannot be found by your site visitors via your
normal navigation menus.
f- PPC (Porn/Pills/Casino) : Adult, Pharmacy and Casino related
content
g- Duplicate content : watch out for those duplicate filters.
Make sure your site doesn't have content from other sites or no
one else has copied you.
h- Age of your domain. Brand new or less than 6-month old
domains may be in the Google Sandbox
i- Participating in Link Farms or services that try to
artificially increase your links by doing shortcuts
j- Cloaking : Showing a page to search engines different than
what the users see based on their IP address
4) Factors that won't count against you, but are problems
a- Dynamic content, such as shopping cart based content may not
get indexed
b- Primarily Graphic or Flash based websites
c- Javascript content and/or menus
In addition check out the Google Webmaster Guidelines:
http://www.google.com/webmasters/guidelines.html
If you want to test out
Google Adwords PPC
Marketing effectively at little risk, send an email to
bruce@searchengine-guy.com.au.
New Google Adwords advertisers are eligible for a
$130 gift voucher
(conditions apply)
NB: Visitors to Computer
Troubleshooters who mention this article also receive a 50%
discount on set up costs
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